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Bowerman's design and style led into the introduction in the "Moon Shoe" in 1972, so named as the waffle tread was said to resemble the footprints still left by astronauts to the Moon.

Nike was an early adopter of World-wide-web marketing, electronic 솔루션 mail administration technologies, and utilizing broadcast and narrowcast communication systems to generate multimedia marketing and advertising campaigns.

In order to refocus its enterprise strains, Nike commenced divesting itself of a number of its subsidiaries from the 2000s.